One of the cool things about being a socially-focused yellow page site is that we get to analyze the social data of the businesses on Zappenin.
In this quick analysis, we looked at the usage of Facebook pages & Twitter accounts across several popular Home Services categories. Namely, we looked at 13,385 businesses across the U.S. in these seven Home Services categories:
The results are interesting:
Surprisingly, within each category, the percentage of businesses with a Facebook page was almost exactly the same as those with a Twitter account. However two categories, Furnace Repair & Plumbing, had a far larger % of socially-active businesses than the remaining five. The lowest socially active category was Electricians.
Below you can see the percentage adoption across all 7 social networks we currently monitor on Zappenin.
After Facebook & Twitter, Pinterest was the next most heavily used network followed closely by Google+.