Facebook & Twitter in the Home Services Category

One of the cool things about being a socially-focused yellow page site is that we get to analyze the social data of the businesses on Zappenin.

In this quick analysis, we looked at the usage of Facebook pages & Twitter accounts across several popular Home Services categories.  Namely, we looked at 13,385 businesses across the U.S. in these seven Home Services categories:

The results are interesting:


Surprisingly, within each category, the percentage of businesses with a Facebook page was almost exactly the same as those with a Twitter account.  However two categories, Furnace Repair & Plumbing, had a far larger % of socially-active businesses than the remaining five.  The lowest socially active category was Electricians.

Below you can see the percentage adoption across all 7 social networks we currently monitor on Zappenin.



After Facebook & Twitter, Pinterest was the next most heavily used network followed closely by Google+.

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